Mascot Sports
23,000 entries in 48 hours - how Diplo’s Run Club went viral
When Mascot Sports launched Diplo’s Run Club, they wanted to do more than just turn on referrals. They partnered with Let’s Do This to make their event launch truly social. Together, we designed a frictionless registration journey that made it easy for motivators to bring their crew - and rewarding to do so.
We embedded social features directly into the flow, including fast checkout for groups, seamless invites, referral incentives, and visible team creation. This turned every ticket buyer into a potential promoter - without adding admin or complexity. The result: a sell-out presale driven almost entirely by community momentum.
“We had no idea we could transform a referral program by making it so social - this launch was a huge success.”
Ryan Dawkins
CEO @ Mascot Sports
Key Results
23k
5k
10x
© Let's Do This 2025