Rees Leisure
3x Registrations in Week 1 - powered by community
To supercharge the launch of the 2026 Southampton Marathon, Rees Leisure wanted to harness the power of participant networks. With Let’s Do This, they didn’t just market an event - they built a community around it.
In the lead-up, participants were prompted to download the LDT app, where they were onboarded into local run clubs and introduced to other runners. These early connections helped create a vibrant Southampton network - one that extended across participants, spectators, and supporters.
Post-race, runners shared photos and stories through our race recap tool, which helped spark follow-on engagement and peer-to-peer marketing. Push notifications triggered at high moments - like crossing the finish line - encouraged participants to book next year’s race while the buzz was fresh.
“The app didn’t just boost our bookings — it helped us build a living, breathing community around the event.”
Chris Rees
Race Director at Rees Leisure
Key Results
3x
2x
7k+
© Let's Do This 2025